Meet Amanda, the AI benefits concierge you’re about to hire for every employee you have.
Keel is the AI benefits platform, delivered through your broker. Amanda is its agent: she recommends the plan, enrolls it, and answers everything after, with a citation every time.
Every answer cites the plan and the page it came from. When something is not in your documents, she says so instead of guessing.
A photo of an ID card, a bill, a page of a plan document. She explains what it is and what it means for them. Claims stay out of it, by design.
Keel turns your plan documents into a branded benefits site: the guide, the plan lineup, the deadlines, and Amanda on every page. On a laptop at enrollment, on a phone in the pharmacy line.
Your doctor, your pharmacy, the year your daughter starts college. Every memory is visible, editable, and deletable by the employee it belongs to.
Elections leave Keel as a clean, validated enrollment file shaped for Employee Navigator or whichever ben admin you already run. Nothing about your stack has to change.
| Employee | Plan | Tier | Per pay | Status |
|---|---|---|---|---|
| Chen, Priya | UUnitedHealthcare Choice Plus PPO | EE + Family | $86.00 | Validating…✓ Clean |
| Okafor, David | UUnitedHealthcare Choice Plus PPO | EE Only | $52.40 | Validating…✓ Clean |
| Ramos, Luisa | KKaiser Permanente HDHP + HSA | EE + Spouse | $61.10 | Validating…✓ Clean |
| Nguyen, Minh | ΔDelta Dental PPO | EE Only | $11.20 | Validating…✓ Clean |
| Ellison, Marcus | UUnitedHealthcare Choice Plus PPO | EE + Spouse | $74.90 | Validating…✓ Clean |
| Park, Jiwoo | KKaiser Permanente HDHP + HSA | EE Only | $54.00 | Validating…✓ Clean |
Trust is why they actually use her. Everything an employee shares is encrypted, visible to them, and deletable by them. Amanda knows their plan, not their medical history, so there is nothing to surveil.
Benefits Fluency™ is the score nobody has ever put on a benefits program: what your people know, ask, choose, and use. It moves quarter over quarter, and you watch it move.
The fluency loop never stops. Ask, answer, learn, reveal, and twelve more reasons besides. Meet Amanda →
The interview
Your actual plans, our actual product, about thirty minutes. Delivered through your broker, on your existing stack, never touching a claim.
A trillion dollars a year runs through American health benefits. Almost none of it is understood by the people it’s for. We’re here to change that.
Hiring humans too. [email protected]
All of it, tied together.