AI Enrollment Journey
Conversational, branded, and personalized. AI explains the recommendation in plain English. Hand off to the enrollment portal you already use.
Learn moreAI-powered, broker-branded, ship-ready
AI-in-a-boxfor the modernbenefits broker.
Win employer clients with an AI-driven enrollment journey, AI document extraction, AI billing audits, and a 24/7 AI member advocate — all under your brand.
SOC 2 in progressHIPAA-ready architectureBuilt on AWS
Built for
mid-market and enterprise brokers
Designed with
benefits operators and modern engineers
Powered by
AI grounded in your plan documents
The wedge
An enrollment journey your employers' employees will actually love.
Branded as you. Conversational, not a form. Plain-English plan comparison with cost projections built for the user's life. AI explains the recommendation. One click to enroll in the portal you already use.
Step 1 of 5
Hi — let's pick your plan together.
A few questions, plain English, no benefits jargon. Should take about three minutes.
Step 2 of 5
Who's on the plan?
Just you, you and a partner, or you and your kids? We branch from here.
Just meMe + spouseMe + kidsFamily
Step 3 of 5
How much do you usually use healthcare?
Coarse strokes — we don't need details. Low / medium / high gives us enough to model your year.
LowMediumHigh
Step 4 of 5
Here's what we'd pick.
Recommended: PPO Gold. Premium $412/mo. Why: with a spouse and one specialist visit a quarter, this plan has the lowest expected total cost.
Recommended
PPO Gold
Premium $412/mo · Expected OOP $1,820/yr
Three experiences, one platform
What you give your clients —
under your brand, end to end.
Your book of business, on AI rails.
- White-label every employer experience under your brand
- Cross-employer analytics and renewal calendars
- AI extraction approval — you stay the data steward
Book of business8 employers
- on track
Acme Logistics
OE: Nov 1
- review
Beacon Foods
Renewal: Q3
- on track
Cobalt Health
OE: Jan 1
- on track
Dover Industrial
Renewal: Q4
The platform
Five products. One platform. Your brand.
Everything modern brokers need to win employer clients and keep them — built on AI, packaged for white-label resale.
AI Document HQ
Drop in SBCs and rate sheets. AI extracts plan data, structures it, keeps it searchable and versioned per employer per plan year.
Learn moreAI-Driven Renewals
Model contributions in seconds. AI projects scenarios across the book. Generate renewal packages in minutes. Sign-off in hours.
Learn moreAI Billing Audits
AI ingests carrier bills, reconciles against eligibility, surfaces discrepancies automatically. A recurring "look what I just saved you" you deliver to HR.
Learn more24/7 AI Member Support
Your employees get an AI advocate grounded in their actual plan documents — escalating to your team when needed. Deflects volume.
Learn moreWhy brokers switch
Stop building. Start running the brokerage.
Most brokers either spend years and millions building tech that's always behind, or cobble it from five vendors that don't talk. Keel is one platform — and you own the brand.
Feature
Keel
Build it yourself
Your current vendor stack
Time to launch a branded experience
Weeks
Years
Months
Vendor relationships
1
Many
Many
AI-driven enrollment journey
AI document extraction
AI billing audits
24/7 AI member support
White-label, your brand
SOC 2 / HIPAA-ready
What modern brokers win
Win more deals. Retain more employers. Run leaner.
You don't need to build an AI team. You need a platform that walks into the broker meeting with you.
Walk into RFPs as the AI broker.
When the RFP asks 'what's your AI strategy,' you have an answer — branded as you, ready to demo, no engineering team required.
Stop losing renewals to legacy ops.
Real-time contribution modeling, automated billing audits, and centralized documents keep employers from drifting to brokers with better tools.
Reclaim hours of rep time per employer.
AI deflection on member questions, AI extraction on documents, AI projections on renewals — your team works on strategy, not busywork.
Built by
People who've lived this.
Keel is built by operators who've spent years inside benefits brokerages and modern SaaS — shipping products that brokers can sell on day one.
SOC 2 in progress
Type I targeted as we close pilot brokers; Type II to follow.
HIPAA-ready architecture
Per-employer tenant isolation, encryption at rest and in transit, signed URLs for documents.
Built on AWS
us-west-2, Aurora MySQL, Authentik for identity, structured audit logs end-to-end.
Talk to us
Want to see the journey?
30 minutes. We'll walk you through what your branded experience could look like for your top employer client.
Cal.com inline embed coming once we lock the booking link.