For employers For brokers
LIVE · Amanda
Meet her

Meet Amanda.
Your AI benefits counselor.

Four hires you no longer need to make. Renewals in ninety seconds. Enrollment in plain English. The 10pm phone call, answered. The renewal letter, queued for your sign-off.

Amanda for employers

The benefits team you don't have to hire.

Your whole benefits year runs without your HR team. Amanda enrolls everyone, answers every question, and keeps you compliant.

01 · Enrollment counselor

Open enrollment, run for you.

She enrolls every employee in plain English, in 17 languages.

02 · Benefits help desk

Every question, off HR's plate.

ID cards, dependents, claims questions, 24/7. 94% never reach your team.

03 · Compliance officer

5500, ACA, COBRA, filed on time.

She tracks every deadline and files, so nothing slips.

04 · Onboarding & life events

New hires and changes, handled.

Day-one setup, QLEs, and terminations, all year.

The experience

Four ways your people meet Amanda.

She is not a chat box in the corner. This is exactly what your employees see, on day one and all year.

app.keelbenefits.com
Amanda · live
Your 1:1 with Amanda
Can I afford to add my spouse to the PPO?
AmandaYes. Adding Priya to the PPO is +$142/mo. With your HSA match it nets to about $96. Want me to show the math?
Show the mathCompare to HDHP
Follow-up booked Thu 2:00pm
Amanda
Welcome to Widgets Co, Dana.
I'm Amanda. Let's set up your benefits in about 9 minutes.
9 min left
Confirm your info
2Pick your health plan
3Add dependents
BEST FIT FOR YOU
PPO Plus
$186/paycheck
Keeps Dr. Lee and Maple Pediatrics in-network
Amanda checked your 3 prescriptions, all covered
HDHP + HSA
$96/paycheck
Adds a $750 employer HSA match
Higher deductible if you switch doctors
Amanda is here if you get stuckContinue to dependents
2027 OPEN ENROLLMENT
Three things that changed this year
Amanda
214 watching · live
JRIs the HSA match new this year?
PMWhen is the enrollment deadline?
Great question, taking it live now.
Ask Amanda a question…
BEST FIT
HDHP + HSA
$96/paycheck
Keeps Dr. Lee in-network
Adds a $750 HSA match
Saves about $640 a year
PPO Plus
$186/paycheck
Keeps Dr. Lee in-network
No HSA, higher premium
Lower deductible
Amanda
AmandaBoth keep your doctors. The HDHP saves you $640 a year and the match adds $750. For your prescriptions, I would pick the HDHP.
White-label

There's a counselor for your company.

Same Amanda underneath. Same record. Your brand, your name, your face. Every company that runs Keel gets a benefits counselor who feels like one of their own.

You're meeting Amanda for Keel
Carrier-grade trust

Not a chatbot in a benefits costume.

A proprietary ontology

She runs on a data model built for benefits, ingesting your plan documents, carrier rate sheets, broker strategy, and census, and gets sharper with every employer onboarded.

A licensed human, one tap away

Ask about a regulated topic and she escalates to a licensed counselor. Renewal letters and EOI submissions are queued for human sign-off by default.

Always on your broker's strategy

She reflects your broker's plan strategy and never recommends against their book. Guardrails are version-controlled per client.

See her live

Meet Amanda on your own benefits.

A 20-minute walkthrough on your real plans, with Amanda live. No slides.