Amanda writes a plain-language guide for each group, then launches it across email, text, Slack, and video, in every language. Tap send and watch it land.
Communications that make you look great.
Every client gets a custom, multi-channel benefits campaign under your brand, written and sent for them. Tap send and watch it land.
app.keel.com/communication
Keel Broadcast
Open enrollment campaign
One plain-language guide, written per group, sent everywhere they look.
AmandaWrites & sends
I wrote your 2026 OE guide and tailored a version for each persona. It is ready to go out across 4 channels in 17 languages to all 480 people. Hit send and watch it reach them.
Per-persona versions ready17 languages
Reach
480
people, every one
Channels
4
email, text, Slack, video
Languages
7
one Amanda, every one
Open rate
71%
vs 38% on a PDF blast
The guide auto-written
Your 2026 Benefits, made simple
Tailored per persona
Languages
ENESVIZHTLFRHT
Channels tap to toggle
Email
207
opened
Text
142
opened
Slack
68
opened
Video
124
watched
71%
71% open rate480 delivered · 12 to nudge
Illustrative. Example campaign, representative figures, not audited customer results.
Why it's different
A PDF in an inbox is not a campaign.
The old way
Hope they open the attachment.
A generic 20-page PDF, the same for everyone.
One email blast, in English, that most people skim or skip.
No idea who opened it, or who is still confused.
The deskless and non-English speakers never see it.
With Keel
The right message, where they are.
A guide Amanda writes per persona, in plain language.
Sent across email, text, Slack, and video, in every language.
You see exactly who opened, watched, and still needs a nudge.
Deskless and multilingual workers reached on their phone.
By the numbers
Messages that actually get opened.
0%
Open rate, vs 38% on a PDF
0
Email, text, Slack, video
0
Languages, written by Amanda
+0 pts
Participation when they get it
Better together
It knows who to reach and how.
Broadcast does not guess. It pulls the audience and the message from the rest of the suite.
Yes, from your actual plans. She turns the SBCs and plan details into a plain-language guide, then tailors the emphasis per persona, a young saver hears about the HSA, a family hears about dependent coverage. You review it before anything goes out.
Which channels can it use?
Email, text message, Slack or Teams, and short video, plus a printable version for deskless workers. You pick the channels per audience, and Amanda formats the message correctly for each one. It is one campaign, not four separate jobs.
How do the languages work?
Every message goes out in the languages your workforce actually speaks, written by the same Amanda, not run through a clunky translator. A worker gets the guide, the reminders, and the answers all in their own language, with no separate hotline.
What does this do for the broker?
It is the deliverable clients see and remember, done for you, under your brand. Instead of emailing a generic PDF, you hand every client a real multi-channel campaign with open rates to show for it. It makes your communications look like a big-firm service.
Keel Broadcast
Say it once. Reach everyone.
See a benefits guide written, tailored, and launched across every channel and language, in one tap.