Keel Catalog

A stack of PDFs becomes plans people compare.

Drop in your SBCs and rate sheets. Amanda reads every page and builds a clean, side-by-side catalog your people actually understand. Deductibles, networks, drug tiers, all in plain language.

Get a demoTry it yourself · 90 sec
Built for benefits teams. Every value traceable to its source.

Upload a client's SBCs. Get a live plan catalog.

No more building plans by hand in the ben-admin. Amanda reads the carrier PDFs and stands up a structured, comparable catalog in minutes, with every value traceable back to its source line.

Get a demoTry it yourself · 90 sec
Built for brokers. Set a client's plans up once, in minutes.
app.keel.com/catalog
Amanda
Amanda
Reading BlueCross-SBC.pdf
PAGE 4 OF 6
Summary of Benefits & Coveragep.2 / 6
Overall deductible$2,000
Out-of-pocket limit$6,000
Coinsurance20%
Deductible$2,000p.2
OOP max$6,000p.2
Coinsurance20%p.3
Primary care$30p.4
Specialist$50p.4
Generic Rx$10p.5
HDHP Saver is live in the catalog98% confident
Illustrative. Example SBC, representative figures, not a real plan.
The catalog

Every plan, side by side. Built from the PDFs.

No spreadsheet. Amanda lays out deductibles, out-of-pocket maxes, networks, and drug tiers so a real choice takes a minute, not an afternoon.

AmandaAmanda built this from 3 SBCs · 2026 medical plans
Deductible
Out-of-pocket max
Coinsurance
Primary care
Specialist
Generic drugs
Monthly premium
Amanda's pick
HDHP Saver
+ HSA
BlueCross
$2,000
BlueCross-SBC.pdf · p.2
$6,000
BlueCross-SBC.pdf · p.2
20%
BlueCross-SBC.pdf · p.3
$30
BlueCross-SBC.pdf · p.4
$50
BlueCross-SBC.pdf · p.4
$10
BlueCross-SBC.pdf · p.5
$84
rate-sheet.xlsx
PPO Standard
in-network
Aetna
$1,000
Aetna-SBC.pdf · p.2
$4,000
Aetna-SBC.pdf · p.2
20%
Aetna-SBC.pdf · p.3
$25
Aetna-SBC.pdf · p.4
$45
Aetna-SBC.pdf · p.4
$12
Aetna-SBC.pdf · p.5
$156
rate-sheet.xlsx
PPO Plus
low deductible
United
$500
United-SBC.pdf · p.2
$3,000
United-SBC.pdf · p.2
10%
United-SBC.pdf · p.3
$20
United-SBC.pdf · p.4
$40
United-SBC.pdf · p.4
$10
United-SBC.pdf · p.5
$228
rate-sheet.xlsx
Amanda
Amanda's read: HDHP Saver covers most of your team at the lowest total cost. PPO Plus is the richest option if you expect a heavy year.
Why it's different

Plan setup used to be a project.

The old way

Re-type every SBC by hand.

Someone keys each plan into the ben-admin, field by field.
A separate spreadsheet to compare, rebuilt every renewal.
A typo in a deductible nobody catches until a claim.
Days of work before anyone can pick a plan.
With Keel

Amanda reads the PDFs.

Drop the SBCs and rate sheets in. The catalog builds itself.
Side-by-side comparison comes standard, always current.
Every value links to its source line, so nothing is guessed.
Minutes, and your people are choosing.
What Amanda reads

Carrier paperwork goes in. Clean structure comes out.

SBCs, rate sheets, plan summaries, the messy real documents carriers actually send. Amanda pulls the numbers that matter and lines them up, the same way every time, so a benefits guide your people understand is just there.

SBC.pdf
rate-sheet.xlsx
plan-summary.docx
Deductible · $2,000
Network · in / out
Rx tiers · $10 / $35 / $70
By the numbers

Less plan-build, more choosing.

0 min
To read a full SBC
0%
Values traceable to source
0
Spreadsheets to maintain
+0 pts
Lift when plans are clear
Better together

A catalog the rest of the suite runs on.

Once Amanda reads your plans, every other product has something real to work with.

Keel Enroll
Picks from it
Employees compare and elect the exact plans Catalog built, in plain language.
Keel Rules
Runs logic on it
Write incentives and eligibility against real plans, not placeholders.
Keel Pulse
Reports on it
See which plans people actually pick, and which ones nobody touches.
Questions

The details.

How does Amanda know she read the SBC right?
Every value in the catalog links back to the exact source: the document and the page it came from. Turn on "show where each value came from" in the table above and you can audit any number in one click. Anything ambiguous gets flagged for a human before it goes live.
What documents can it read?
Standard SBCs, carrier plan summaries, and rate sheets, in PDF, Excel, or Word. Medical, dental, vision, and the voluntary lines. If the carrier sent it, Amanda can usually read it.
What happens at renewal when the plans change?
Drop in the new SBCs and Amanda rebuilds the catalog, then shows you exactly what changed from last year, deductible by deductible. No rebuilding the spreadsheet from scratch.
Is "Amanda's pick" a real recommendation?
In the catalog it is illustrative. The real, personalized recommendation happens in Keel Enroll, where Amanda weighs each employee's own situation. Catalog's job is to make the plans clear and comparable so that recommendation has solid ground to stand on.
Keel Catalog

Hand us your SBCs.
Leave with a catalog.

Send a real set of plan documents and watch Amanda turn them into a clean, comparable catalog. Usually before the call is over.

Get a demoTry it yourself · 90 sec